Real Estate Web Design

Single Property Websites

Today saw the official launch of my newest project related to the real estate industry. Today, I launched Perfect Property Websites, a single property website marketing solution for real estate agents, REALTORS®, Homeowners, FSBO’s, Investors and Property Managers.

This is a niche product with a specific purpose. Creating individual websites for each property an individual or company wants to market on the internet. I believe this product will be a HUGE hit in the marketplace. Not only do I believe it is an industry leading product, I am offering it at a price lower than my competitors.

Accounts are FREE to sign up and “Try Before You Buy” and each website is priced at $43.95 per website and bulk purchases can bring the price down to as low as $36 dollars per website. One of the great aspects of the internet is that it legitimizes niche products as you are able to reach a far greater audience for pennies. As a result, we are able to pass on the cost savings to the consumer. If we had to use traditional marketing vehicles to market this product, we would have to charge $100 per website.

So now that all the elbow grease has gone into creating the product, I know must use all of the knowledge I have learned over the past 4 years to see if I can market the product in a cost effective manner to generate a product. Wish me luck, check out the website and if you know a real estate agent, rental agent, property manager, investor or FSBO, please tell them about this product. The website should be able to answer all their questions, however if they still have questions, please feel free to give them my information.

This is MAJOR project for me so any assistance with word of mouth advertising is greatly appreciated.

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Mortgage Debt Greater Than Home Equity

I normally do not try to promote the negative issues facing the housing market, however I found this particular story very troubling. I experienced a 50% correction of the Japanese housing market in the early 90’s when I lived in Japan and a 50% correction of the Hong Kong housing market in the late 90’s when I lived in Hong Kong.

We are entering an economic period not seen by this generation. I believe that we have a stronger infrastructure based on the principles of Adam Smith but if our political leaders try to hard to manage this correction, we will only be extending the inevitable.

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Real Estate Company Penalized by Google

I read the articles today in regard to our competitors getting penalized and this has made me sit down and think about the business, what a company can provide, what a client expects, and what is the true value proposition of the overall business.

Over the past 3 years, we have built a business based on the concept of providing our clients with a solid platform in which they themselves could grow their online business from either the knowledge they learned from us through our consulting program or through other means like the various real estate fourms or real estate social networks currently online.

The ongoing challenge throughout this process has been finding a platform which was scalable (read search engine friendly CMS system) or a manual process which was cost effective enough to compete against every web designer and developer on the planet. This was a problem because to create a strong solid platform for agents to use to grow their business is not cheap. Our packages cost on average $5000 for a 20 page website.

The crux of the issue is that when the potential client is being told that it will cost that much to build from us and the guy down the street will do it for $1,000 what do you think the non educated agent will do…….build the cheap site or maybe buy a templated site thinking that they will upgrade in the future. They don’t realize the mistake they are making until it is too late. At the time of the decision however it makes sense when you think about it from the realtors point of view. 

However, If you are successful because of your track record or sales skills and sign on a client, conventional wisdom dictates that even an educated client wants instant results from the money they are investing. The reality is that isn’t going to happen from an organic point of view. 

So where is this leading. Well, I don’t know Morgan but know that people either like him of hate him.  What I can’t necessarily blame him for is trying to give clients instant results for the money they are paying him.  If I was a client, I would want results and from what I know, he charges far more then we do. As a result,  he needed to be agressive in his optimization strategy. I am not making a case for him, but am trying to understand what happened and how if may or may not affect our business moving forward.

We stopped doing any link pages over a year ago for two reasons.

• It did not make economic sense from a business perspective
• It created an undo risk for clients who spent the money.

By making this decision, it definately affected our ability to bring on new clients as we could not be as agressive in our belief to generate results for the clients, but it also soilidified our standing with our existing clients because it gave them the confidence that we would always operate in a manner which was in their best interests.

So how is this recent decision by Google going to affect our business. Well, as I have always said, until the consumer better understands the product they are purchasing and the search engines perfect their process, there will always be companies pushing the edge of the envelope. In the meantime, our job as a company is to continue to figure out a way to provide the best possible service at a competitive price.

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