Real Estate Web Design

I need a website….Where do I start?

Over the past 6 years, I have worked with hundreds of real estate agents. Most of the agents I have spoken with have not stopped to think about why they need a website, what they expect from their website, and how to achieve their goals.

The main reason for this is lack of basic knowledge about how the internet works. All they know is that the real estate business is changing and the internet is going to play a crucial part in the future of real estate. So where should an agent start.

First, Ask yourself the following question:

• Do I want my website to generate business via the internet?
  • The answer should be yes, however, once you answer that question, the more important question is can I afford to invest $5,000-10,000 now and wait up to 12 months before I see a return on that investment?
  • Am I fluent enough on the computer to put in the necessary work online to market your website?
  • Can I allocate enough time to market my website online?

If the answer to these questions is NO, then you only need what I call a “brochure ware website” which I will speak about in a future blog post.

If the answer is yes, get ready for a wild ride. Internet Marketing is new and ever changing. The internet as a consumer vehicle is less than 10 years old. Even the smartest people whom work on the internet every day are still trying to figure out how the internet will be used in the future. What works today may not work tomorrow.

Because of the lack of knowledge among most business people, There are hundreds if not thousands companies marketing their products and services on the internet. Most are making promises they can’t keep. Some are just trying to manipulate your lack of knowledge. In general, just getting started can be overwhelming.

So before you commit to anything, understand that you are going to make mistakes, the partners you choose might make mistakes, there are going to be new products which might work better than old products and the world of online marketing will continue to change.

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