Real Estate Web Design

Online Search Statistics

Everywhere you look, search engines promote themselves as the next great Google. However, the most recent statistics still show that Google is the 800 pound gorilla in the search space. Ask.com has made some headway, but that is a result of them taking some of Yahoo’s share of the search business on the web. The most recent edition of BtoB magazine reports the percentage of searches performed on search engines in the US. They are as follows:

• Google.com - 48%
• Yahoo.com - 28%
• MSN.com - 10%
• Ask.com - 5%

What does this mean to people marketing themselves on the internet. Well, it means that you only have so much time in the day, so focus on where the traffic is. You may generate some traffic from other search engines, but the bulk of your traffic will come from the above search engines. As the president of Warner Bros Consumer Products once told me, regardless of your business, focus on the 80-20 rule. The same can be said in this case, you may get traffic from other sources, but focus your efforts on where the bulk of your business comes from. Do that well and you will be successful.

Bookmark To