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In the real estate industry we know that new information needs to be displayed to the consumer on a daily or weekly basis. You now have control and you can still gain rankings. In the past Realtors were using content management systems or control panels provided by their template website in order to make changes and update thier site. Unfortunately these code intensive back end systems are hated by search engine spiders. In most cases these content management systems are connected through the back end of the website joining you to all the other templates provided by the company of which you purchased your template. What this means is on a technical level you are attached at the hip with hundreds and maybe thousands of other Realtors nationwide. With a blog, you as an individual, have the ability to post info and get responses. With a content management system you may be able to post new info, but the info is not interactive nor is it developed in a format that is liked by the search engine spiders. Blogs Rank IndependantlyAs you can see in the diagram below blogs can be indexed and rank independently in search engines. You can also attach a blog to its own url and it can rank independently and still be accessed from the blogger.com control panel. Not only is this valuable to driving traffic, but powerful rankings can be helpful in a listing presentation. FIND OUT HOW
Validated Back Links
Internal LinkingUtilizing multiple blogs to create a blog network and integrating additional blogs into the navigation of the primary blog.
Above you see a blog network, this looks and feels like a real website,but it is composed of blogs and is dynamic and interactive. The whole blog network can be streamed through an RSS feed. In short what this means is you can automatically populate other websites or news readers like yahoo news, google news, etc with your website's content. To find out more visit our RSS TUTORIAL. [CLICK HERE]
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