 Setting Up Your Real Estate Blog
Creating Your Blog
Go to Blogger.com to create your real estate blog.
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Naming Your Blog and Choosing Your Blog URL
Blog Title
When deciding what to title your blog we encourage our clients to title it based on a keyword. Example if you are in San Diego California you should title your blog (San Diego Real Estate) the reason I chose this term is based on the fact that an estimated 60,000 different people search for that term every month. CLICK HERE FOR TRAFFIC TOOL. By titling your blog appropriately and providing quality content you have a better chance to receive related traffic and rankings for the key term. It may seem confusing to those who are not familiar with search engines and how they operate. If this is the case visit our SEARCH ENGINES FOR DUMMIES TUTORIALS or join our consulting program for one on one training.
Blog Address (URL)
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If you need help finding keywords that receive traffic in your market go to:
Choosing Your Template
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Posting Content
When posting content, treat your blog as you would your static websites' content, make it unique. Blogs are indexed and read by search engines just as easy, besides if a news reader picks you up the last thing you want streamed all over the world is someone else’s ideas.
Editing Your Template
Newbies: If you’re not familiar with simple html you may want to avoid this and have one of our consultants [CLICK HERE] help you. It is easy to delete one little squiggle and make your blog disappear. And for those who know code we have all been there and know all about that frustration.
Webmasters: Editing the template is crucial to maximizing your blog network. This is where you tie your blogs together by internal linking and make them user friendly for the consumer to travel between them. It also makes them spider very well. However, don’t over do it! Always keep the focus on the consumer and how you can make it easy for them. Do things like editing the color to tie in better with your custom site. Use the header from your website to make the navigation between your blog and website seamless. Makes you look more professional and uniform and believe me all of these things are noticed by the consumer.
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